The Philippine Franchise Association (PFA) is the voluntary self-regulating body for franchising in the Philippines. Its members are bound by the Fair Franchising Standards (FFS), the Association’s code of ethics, which exhorts members to practice transparency and fairness in the conduct of sale of their franchises. Hence, PFA is home to the Philippines’ most trusted franchise brands, many of which already have overseas outlets or are ready to go international. Guided by its mission to promote franchising as a tool for economic development and nation-building through enterprise development and employment generation, PFA has transformed the Philippine franchising sector into an important contributor to the Philippine economy. It also continues to work for an enabling environment that will promote the growth and success of international and homegrown franchises and make the Philippines an ideal regional headquarters for international franchises operating in the Asia-Pacific. Equally important, PFA continues to undertake capacity-building initiatives to see more Philippine franchise brands expand to international markets.

PFA is currently the Secretariat of the Asia Pacific Franchise Confederation (APFC) and a member of the Working Committee of the World Franchise Council (WFC), whose task is to create activities that will advance franchising globally.

It organizes Franchise Asia Philippines, the biggest franchise show in Asia.


For the Philippines to be the “Center for Franchise Development in Asia” by providing the gateway to the entry and export of world class-quality brands, products and services from Asia to the rest of the world and vice versa.


To promote franchising as a powerful tool for economic development and nation-building by developing its intrinsic benefits to create thousands of businesses and millions of jobs.